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The Secrets of Social Media Copywriting

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Social Media Copywriting

Social media copywriting can be a difficult gig. Whether you’ve been social media copywriting for a while or you’ve only just started, you can always do with some fresh insight. So, I thought I’d help you all out. Over the past two years here at Gumption, my main focus has been copywriting. I’ve gained a […]

Food for thought

Viral Trends: The Power of #PowerpuffYourself

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While perusing Facebook last month, I stumbled across a trend that got me rather excited. And that trend was the #PowerpuffYourself hashtag. If you’re not familiar with this viral craze, then you’re probably going to need a bit of background. To celebrate the reboot of one of the most amazing 90’s cartoon shows ever, Cartoon […]

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Why you should HATE Social Media

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Nope, I have no other motive. I am seriously going to tell you why you should hate social media. There are so many reasons to hate it that I just don’t know where to begin. Reason #1 So we’ll start off with one of the most annoying reasons. If you’re anything like me, you probably […]

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Social Media ROI: our latest results

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Grand Pier

Social Media ROI. It’s the hot topic at the moment for our industry and one that as an agency we focus on. A lot. Like, a lot, a lot.   Our Managing Director has ‘Quietly brilliant’ tattooed on her forearm. This is a 100% true fact. Why is this little nugget relevant to this blog […]