The Grand Pier is the attraction that everyone wants to explore when they visit Weston-super-Mare. Our job was to do its reputation justice by supplying a digital experience to match the enjoyment received at a day out at the Pier.
- We achieved results very quickly for the Grand Pier and continue to do so, today.
- More than 700% increase in website traffic from social within six months.
- The fireworks at sea event reached a million people through social media (and 50% of visitors to the website came directly from social channels).
- We promoted the recent murder mystery event so successfully (with 86% of web traffic to the sales page coming from social) that the Grand Pier had to move the event to a bigger room with more capacity!
- More than doubled reach from 1.2 million to 3.2 million in five months