15,000 people descended on Longleat to see Elton John live, and Gumption were there to make sure the social media was just as good as Elton’s set.

We managed the social media promotion and response before, during and after the event  – responding to a considerable amount of customer service questions, sharing the best moments and maximising reach.


  • Responded to nearly 300 questions throughout the event
  • Reached 73,000 people with the Facebook events page
  • The Facebook Event page reached 41K the week of Elton John’s performance (73K overall)