Food for thought

Pokémon GO – How it can help your business

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Pokémon GO

Every 90’s kid remembers a time when they wished they lived in the Pokémon world. I remember growing up surrounded by the Pokémon franchise – the TV series, the cards, the toys… And I can still remember that one time I cried at the theme tune because Pokémon aren’t real. But perhaps most importantly, I remember the games, which […]

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The Secrets of Social Media Copywriting

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Social Media Copywriting

Social media copywriting can be a difficult gig. Whether you’ve been social media copywriting for a while or you’ve only just started, you can always do with some fresh insight. So, I thought I’d help you all out. Over the past two years here at Gumption, my main focus has been copywriting. I’ve gained a […]

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Social Media News: 24th June 2016

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So, what’s the latest happening in social media world this past fortnight? We got our Head Strategist, Charlotte, to take a look and sort through the mounds of news and share the best & most interesting with you all… Latest social news Twitter has added targeting via emoji, hmm.  Snapchat is soon to launch measurement […]

Food for thought

Viral Trends: The Power of #PowerpuffYourself

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While perusing Facebook last month, I stumbled across a trend that got me rather excited. And that trend was the #PowerpuffYourself hashtag. If you’re not familiar with this viral craze, then you’re probably going to need a bit of background. To celebrate the reboot of one of the most amazing 90’s cartoon shows ever, Cartoon […]

Announcements

We won, we won!

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We’re absolutely delighted to share with you all that we won at the Social Travel Britain Awards last week that took place in Bristol. The award was for our client the Grand Pier who took home the ‘Best Use of Social Media ~ Attractions’ prize – hoorah! It’s an absolute delight for the team to […]

Announcements

Gumption Wins Swan Hotel Social Media Account!

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Swan hotel social media

We’re delighted to add yet another fantastic client to the Gumption roster: The Swan Hotel in Wells. For those of you who have yet to visit the Swan Hotel, they’re a fabulous hotel in the perfect position (think awe-inspiring cathedral views) in the compact city of Wells. Not only do they have rooms that were made […]

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Why you should HATE Social Media

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Nope, I have no other motive. I am seriously going to tell you why you should hate social media. There are so many reasons to hate it that I just don’t know where to begin. Reason #1 So we’ll start off with one of the most annoying reasons. If you’re anything like me, you probably […]

Announcements

Gumption Wins Parsons Bakery Account!

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It is with full bellies that we today announce that we’ll be looking after all the social media marketing for the brilliant (and delicious) Parsons Bakery. We can’t wait to get started on this extremely moreish account and get our teeth into creating truly creative (and ROI positive) campaigns and integrating social across the business and […]