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The Secrets of Social Media Copywriting

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Social Media Copywriting

Social media copywriting can be a difficult gig. Whether you’ve been social media copywriting for a while or you’ve only just started, you can always do with some fresh insight. So, I thought I’d help you all out. Over the past two years here at Gumption, my main focus has been copywriting. I’ve gained a […]

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Social Media News: 24th June 2016

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So, what’s the latest happening in social media world this past fortnight? We got our Head Strategist, Charlotte, to take a look and sort through the mounds of news and share the best & most interesting with you all… Latest social news Twitter has added targeting via emoji, hmm.  Snapchat is soon to launch measurement […]

Announcements

We won, we won!

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We’re absolutely delighted to share with you all that we won at the Social Travel Britain Awards last week that took place in Bristol. The award was for our client the Grand Pier who took home the ‘Best Use of Social Media ~ Attractions’ prize – hoorah! It’s an absolute delight for the team to […]

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Gumption Wins Swan Hotel Social Media Account!

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Swan hotel social media

We’re delighted to add yet another fantastic client to the Gumption roster: The Swan Hotel in Wells. For those of you who have yet to visit the Swan Hotel, they’re a fabulous hotel in the perfect position (think awe-inspiring cathedral views) in the compact city of Wells. Not only do they have rooms that were made […]

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Why you should HATE Social Media

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Nope, I have no other motive. I am seriously going to tell you why you should hate social media. There are so many reasons to hate it that I just don’t know where to begin. Reason #1 So we’ll start off with one of the most annoying reasons. If you’re anything like me, you probably […]

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Social Media ROI: our latest results

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Grand Pier

Social Media ROI. It’s the hot topic at the moment for our industry and one that as an agency we focus on. A lot. Like, a lot, a lot.   Our Managing Director has ‘Quietly brilliant’ tattooed on her forearm. This is a 100% true fact. Why is this little nugget relevant to this blog […]

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Gumption Wins Parsons Bakery Account!

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It is with full bellies that we today announce that we’ll be looking after all the social media marketing for the brilliant (and delicious) Parsons Bakery. We can’t wait to get started on this extremely moreish account and get our teeth into creating truly creative (and ROI positive) campaigns and integrating social across the business and […]

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Running a social media competition? Don’t do this…

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Longleat competition entry

Social media competitions can be brilliant. Done right, you can get huge engagement and grow followers. What’s more, the best social media competitions can mobilise your fans to evangelize about you and even create great content on your behalf – win! But, alas, so many still suck. And consquently, fail. Here’s what not to do […]